Gemma Cernuda i Canelles studied Marketing at the Columbia Business School. She has become an international reference for communication and branding focused on women’s shopping power. She developed market leading brands like the frozen food company La Sirena, and she is the founder of Peix & Co, a marketing agency in Spain with a very feminine perspective. She has published several works: En pocas palabras, the first anthology of quotes edited in Spain about the lives of women writers around the world, 24h/7d, 366 frases que toda mujer debe saber and the most recent Gracias.